Even in a fully digital workflow, some phases of product development demand a physical presence. Verifying moulds in person is not just a quality check: it's a learning opportunity, a design tool, and a strategic choice that connects design and manufacturing in a meaningful way.

Read the full article to discover why we keep doing it and why it matters.

What seems like chaos is sometimes methodical.

Looking at the Chinese automotive industry brings to mind what happened years ago with the mobile phone industry: fierce competition, but far from disorganized.

I tried to compare these two sectors to reflect on what "designing a system" really means.

Spoiler alert: it's not (just) about design.

Think you're just designing? Think again!

Every time you open your CAD software, someone, or something, might be watching. Not just to assist you, but to learn from you. To absorb your patterns, your logic, your style. Quietly. Constantly.

The new generation of AI design assistants doesn't just follow your commands. They evolve by studying your decisions. They replicate your way of thinking. They refine themselves on your expertise.
And you’re paying for it!

Yes, you read that right. While you pay thousands in software licenses, the system may be learning from you, for free. No contract. No royalties. No recognition. Just a silent extraction.

This is not a futuristic dilemma. It’s already happening. And the real question is: are we okay with this?

The tool you use today might be your competitor tomorrow.

Read the full article and join the conversation:

Too many canvases. Too many post-its. Too much theater.
Design Thinking isn’t dead. But the era of empty rituals is.
The problem isn’t the method, it’s how it’s used!

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Facial recognition is changing the way we access spaces from smartphones to front doors. In the world of smart locks, this technology offers not only convenience, but also a new layer of trust and personalization. But what happens when innovation meets the complexities of daily life?

O-Mix wins Platinum at the International Excellence Awards 2025

We are proud to announce that O-Mix, our multifunctional kitchen system, has been awarded Platinum Winner in the Kitchen and Culinary Tools Design category at the International Excellence Awards 2025.

From June 15 to 17, our team will be visiting the Electronics Show in Warsaw, the leading consumer electronics event in Central and Eastern Europe, held at Ptak Warsaw Expo. With over 400 exhibitors and around 35,000 visitors expected, the fair showcases the latest innovations in smart home, audio-video systems, household appliances, and energy control technologies.

We’ll be on site to explore emerging trends, connect with new partners, and gather insights that feed into our international design work between Europe and China.

Stay tuned for updates and highlights directly from the event.

The Canton Fair 2025 (spring edition) has just concluded, and we are delighted to have participated, showcasing some of our latest creations and once again immersing ourselves in this extraordinary week brimming with design, art, inspiration, and beauty.

It all begins with an idea.